behavioral_profiling

Manufacturing Engagement Optimizer

Manufacturing Engagement Optimizer

Manufacturing Engagement Optimizer

We worked closely with a large industrial parts marketplace provider to help them better understand their current customers and partners. We developed AI models trained on their customer and partner site usage, profile and external attribute data to analyze engagement. We were able to successfully forecast which customers and partners were destined for high and low engagement. Perhaps more importantly, our models were able to explain why customers were likely to be high or low engagers. These deep, data driven insights, when used to power a living intelligence dashboard, are able to direct sales and marketing activities so they are more efficient and impactful.

Customer Behavior Analyzer

Customer Behavior Analyzer

Customer Behavior Analyzer

We worked very closely with executives of a major dental insurance company to help better understand their customers. We used historic data to predict future customer behavior and purchase selections. Our models predict which customers are likely to lapse, and which are likely to remain loyal. Our models are also explainable, so it is easier to understand which attributes of a customer are indicative of loyalty or lapse tendencies. In addition to understanding high level customer characterizations, our explainable models describe why a specific customer is predicted to be a lapser or loyalist.